Don’t let your desire to impress, limit the impressiveness of your creation.¬† Understand the user, their needs and core aspirations, let your imagination run wild and create something beautiful, something innovative, something¬†feasible. Provoke conversation, trigger smiles, enhance the lives of those people who will interact with what you create. Do this unobtrusively, and your design will be impressive.

For me, impressive design is clever design. Decisions should be made based on what you have learnt whilst immersing yourself in the environment of the user.

My attitude to design, and the approach I take with any new design project is based on this principle.

If you have any questions about my work, are looking for a freelance product designer – feel free to get in touch and I would be delighted to chat and answer any questions you have.